Local SEO is the fastest way to increase the quantity and quality of leads you receive within your local area. It doesn’t matter whether you are a bricks and mortar business or a multi-location service provider; having a local SEO strategy in place in 2021 is critical.
Partnering with the local SEO services provider is one way that you can improve your organic search presence. By working with a specialised local SEO company that understands local search strategies, you can quickly increase your online presence. Here are three reasons why you need to consider a local SEO strategy for your business this year.
1. 96% Of People Use Google to Find a Local Business
More than 96% of users will search online with Google or another search engine to find a local business highlights the importance of a regional strategy. Without having a local engine optimisation strategy in place, your business is missing out on these highly-valuable leads. Investing in a local SEO strategy means that you can appear in front of local users at the exact moment that they are looking to make a purchase or secure a transaction.
2. Your Competitors Are Using Local SEO
The most recent data from 2018 suggest that a staggering 63% of local businesses have not yet claimed their Google my business listing. If you are looking to ramp up your local strategy, building consumer trust and legitimising your local business – claiming your GMB listing the first step.
Local SEO is still at the early stages, which means that if you implement a localised strategy now, you can expect to see results in a short period of time. Unlike national or international SEO markets that large players with exorbitant budgets dominate, local search allows small to medium businesses to own their area.
3. 48% Of Searches Include a Local Intent
As of 2020, an overwhelming 48% of searches that are conducted on Google or Bing include a localised intent in their search query. Search engines want to show local highly relevant results to searches so that they keep them coming back. Overtime, you can expect this number to keep increasing as search engines become more sophisticated and can utilise data to provide specific results.