According to Forbes, one-third of the world’s top companies are now using Instagram for marketing purposes. Businesses like SimplyGram Reviews are taking advantage of targeted posts, engaging hashtags, and ad campaigns to further engage with customers who love this photo-sharing app as much as they do. In fact, an Adobe report states that Instagram engagement is higher than on any other social media platform.
This makes for an excellent opportunity for business owners who are looking to quickly engage more customers. These are the best Instagram marketing tips for small businesses, as reported by Forbes, Business 2 Community, and more.
Let’s dive right in!
Best Instagram Marketing Tips For Small Businesses
- Create a Clear Goal From The Beginning
First things first, before you do anything else with social media, figure out what you want to get out of it. Whether you’re looking for increased traffic, better customer relations, or qualified leads, be sure that your goal is clear.
- Invest in an Instagram-Friendly Template
You may not have the skills necessary to create a template on your own – but there are some pretty good ones out there! Keep your template simple and easy to navigate, as customers will appreciate it.
- Experiment with Instagram Ads
Instagram ads are a great way to get more visibility, and they’re relatively cheap compared to other social media platforms. Although the maximum exposure is 300k users, that’s still a lot of people who could be seeing your ad!
- Use Engaging Hashtags
According to Adweek, Instagram users click on hashtags that are relevant to their interests over any other form of engagement. Invest in the right hashtags – for instance, if your niche is pets, use hashtags like #dogsofinstagram and #cats!
- Be Creative With Your Content
According to Adweek, posts with visual content receive 98% more engagement than those without. If you’re not an artist, try developing your own app or take advantage of one that already exists (like WordSwag).
- Post at the Best Times
This is a little trickier, as there isn’t a specific time when Instagram engagement is the highest. However, you can find more information on this based on your target demographic.
- Optimize Your Bio
Part of optimizing your Instagram marketing is making sure that your bio (and profile picture) pop! Add a link to your website in your bio and make sure it’s both informative and engaging.
- Engage With Your Followers
According to a survey conducted by Buzzsumo, engagement is what makes social media so beneficial for business owners. People want to buy from people they like and trust – so be sure to respond to every question or comment you receive!
- Don’t Post Too Much at Once
It’s easy as a business owner to want to post as much as possible in hopes that you’ll get the most visibility, but don’t forget to space out your posts. According to Adweek, the best times to post on Instagram are once a day during the work week and twice on weekends.
- Use Your Bio for SEO (Search Engine Optimization)
Once again, according to Adweek, 70% of Instagram users search for products or services on this social media platform. Make sure that you’re setting yourself up for success by adding the proper keywords in your bio!